Vientos de la Patagonia had something worth preserving: a charqui recipe shaped by the culture, landscape and traditions of Chile Chico. What it needed was a way to bring that story closer to a new generation without losing the authenticity that made it special. We built the brand from its Patagonian roots, creating a narrative that positioned charqui as more than a snack: a nourishing, honest product with a strong sense of place. The visual identity brought that world to life through a vibrant colour palette inspired by southern Chile, expressive hand-drawn illustrations and imagery grounded in real everyday life. The result is a brand that feels fresh and relevant while staying deeply connected to where it comes from. In collaboration with Siente Cinco.