Kombucha had an image problem. Earthy, medicinal, niche. The kind of drink you bought for your gut, not for a picnic with friends. Vima was built to change that. A self-initiated project born from a simple belief: you shouldn't have to choose between feeling good and having fun. We designed a packaging identity that's bold, vibrant, and completely unapologetic, one that turns a probiotic drink into something you actually want to reach for. Crafted in the Sierra de Madrid, made for people who are curious, health-conscious, and refuse to be boring about it.